the Executives · A Dialogue with Majid
Jingjin Liu – From Auto Industry to Gender Equity Leader | Founder of ZaZaZu & Elevate Group
With Jingjin Liu
About this episode
In this episode of “The Executives,” Jingjin, a serial entrepreneur and women’s empowerment advocate, shares her journey from automotive director to launching ZaZaZu and Elevate, focusing on breaking barriers for women in business.
Listeners will learn about her first €5M company built alongside a full-time job, the link between personal confidence and professional negotiation, why women often pitch conservatively, the impact of gender lens investing, and her mission to empower 5 million women.
Chapters cover her background, founding and exiting her first company, the challenges of startups, the vision behind ZaZaZu and Elevate, examples of transformation, confidence in various settings, gender gaps in pitching, imposter syndrome, diversity in hiring, common mistakes in supporting women, negotiation tips, gender lens investing, future plans for Elevate Group, and a final message to all.
Episode chapters
- 01:48 Who is Jingjin? Beyond LinkedIn
- 04:45 Ice Cream, Superwomen & Identity
- 06:14 Breaking Barriers & Her First Company
- 10:53 The Emotional Reality of Exiting
- 15:29 Challenges of the First Startup
- 17:32 Redoing the same problem as a startup
- 18:47 What is ZaZaZu & Elevate?
- 20:57 Example of successful transformation
- 23:58 Bedroom to Boardroom: Advocacy & Confidence
- 27:09 Gender Gaps in Pitching & Fundraising
- 29:13 Imposter Syndrome & Leadership
- 35:57 Diversity, Hiring & Team Design
- 40:59 Mistakes Companies Make Supporting Women
- 45:30 Negotiation Tips for Career & Home
- 49:14 Gender Lens Investing & Global Scale
- 50:59 What’s Next: Elevate Group Expands to Europe
- 52:37 Final Message to Men & Women
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