Jingjin Liu – From Auto Industry to Gender Equity Leader | Founder of ZaZaZu & Elevate Group
Jingjin Liu — Founder of ZaZaZu & Elevate Group
Episode Summary
In this episode of “The Executives,” Jingjin, a serial entrepreneur and women’s empowerment advocate, shares her journey from automotive director to launching ZaZaZu and Elevate, focusing on breaking barriers for women in business.
Listeners will learn about her first €5M company built alongside a full-time job, the link between personal confidence and professional negotiation, why women often pitch conservatively, the impact of gender lens investing, and her mission to empower 5 million women.
Chapters cover her background, founding and exiting her first company, the challenges of startups, the vision behind ZaZaZu and Elevate, examples of transformation, confidence in various settings, gender gaps in pitching, imposter syndrome, diversity in hiring, common mistakes in supporting women, negotiation tips, gender lens investing, future plans for Elevate Group, and a final message to all.
Episode Chapters
01:48 Who is Jingjin? Beyond LinkedIn
04:45 Ice Cream, Superwomen & Identity
06:14 Breaking Barriers & Her First Company
10:53 The Emotional Reality of Exiting
15:29 Challenges of the First Startup
17:32 Redoing the same problem as a startup
18:47 What is ZaZaZu & Elevate?
20:57 Example of successful transformation
23:58 Bedroom to Boardroom: Advocacy & Confidence
27:09 Gender Gaps in Pitching & Fundraising
29:13 Imposter Syndrome & Leadership
35:57 Diversity, Hiring & Team Design
40:59 Mistakes Companies Make Supporting Women
45:30 Negotiation Tips for Career & Home
49:14 Gender Lens Investing & Global Scale
50:59 What’s Next: Elevate Group Expands to Europe
52:37 Final Message to Men & Women
About the Guest
Jingjin Liu
Founder of ZaZaZu & Elevate Group
Jingjin Liu is a serial entrepreneur, global business leader, and advocate for women’s empowerment. As the Founder & CEO of ZaZaZu and Elevate, she’s dedicated to helping women advance in leadership, entrepreneurship, and negotiation. With a background in automotive, finance, and technology, Jingjin has built businesses across Europe and Asia, breaking barriers in male-dominated industries and driving inclusion through bold action and big vision.
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