Brunno Serrano, Business Intelligence Product Manager @ New Work SE
Brunno Serrano — Business Intelligence Product Manager at NEW WORK SE
Episode Summary
In “The Executives: A Dialogue with Majid,” host Majid speaks with Bruno Serrano, a Business Intelligence Product Manager at NEW WORK SE. The episode, “Diving Deep into Engineering: From Scuba Adventures to Shaping the Future of Business Intelligence,” explores Bruno’s unique journey from scuba diving to business intelligence. Bruno draws compelling parallels between underwater exploration and engineering, discussing how the precision and preparation required in diving translates to data-driven decision-making in business.
The conversation covers the nuances of data-driven versus data-informed decisions, Bruno’s career transition into business intelligence, and how product management balances engineering, product, and business priorities. The episode concludes with insights on entering the business intelligence field, the tools used by BI Product Managers, and the future of business intelligence with AI integration.
Episode Chapters
00:31 Introduction
01:06 Bruno Serrano Introduction
02:13 Bruno's Earliest Memories of Scuba Diving and what drew him to the ocean's depths.
04:18 How did you move to Engineering?
06:50 How does depth work in Scuba diving?
08:44 Unexpected similarities between Scuba Diving and Business Intelligence
13:47 Data-Driven or Data-Informed Decisions?
15: 35 Connecting the dots between Scuba Diving
17:38 How does communication work under the water?
20:30 How did you transition from Scuba Diving to Business Intelligence and Product Management?
23:50 Initial Challenges in Career during the Transition
27:13 How should Product Management Balance between Engineering, Product, and Business?
30:50 Precision of Scuba Diving in the World of Business Intelligence
35:10 How to Prepare for the Unknown Element or Unforeseen Circumstances?
41:43 Scuba diving and Business have more in common
42:43 How can someone join the world of Business Intelligence?
46:52 How do the tools of a Business Intelligence Product Manager differ from a Product Manager?
50:37 What is the future of Business Intelligence, with the evolving tools that utilize AI?
54:30 Conclusion
About the Guest
Brunno Serrano
Business Intelligence Product Manager at NEW WORK SE
Bruno Serrano is a Business Intelligence Product Manager at NEW WORK SE, with a unique background that bridges the worlds of engineering, data strategy, and scuba diving. Known for his sharp execution focus and cross-functional leadership, Bruno has led complex projects across cloud migrations, AWS DevOps, data analysis, and cloud-native application development. His approach blends technical precision with agile collaboration, driving results across No-Code, Low-Code, and Pro-Code environments. With a strong belief in aligning business and technical teams, he excels at stakeholder engagement and turning innovative ideas into impactful execution. Bruno’s career reflects a rare ability to connect exploratory thinking with strategic decision-making, whether underwater or in the boardroom.
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