the Executives · A Dialogue with Majid

Burkard Schemmel, Senior Director, Head of Sales North Europe Continent A.P. Moller – Maersk

With Burkard Schemmel

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About this episode

In this episode, Majid hosts Burkard Schemmel, Senior Director and Head of Sales North Europe at A.P. Moller – Maersk, for a deep dive into strategies shaping growth and innovation in B2B commerce and technology ecosystems. With decades of experience in high-tech and consulting, Burkard shares his journey, challenges in the public sector, and lessons on building effective “as-a-service” business models while avoiding common pitfalls.

A major focus is business ethics – how to weave ethical considerations into strategy and innovation while balancing growth and competition. Burkard highlights the long-term value of ethics for reputation and success, closing with practical advice for leaders navigating today’s fast-changing business landscape.

Episode chapters

00:17 Burkard Schemmel, Seasoned General Manager
02:30 Favorite food of Burkard
07:10 Books published by Burkard
10:08 Topic Introduction
10:44 Burkard's journey into B2B commerce and technology ecosystems
14:43 Significant challenges faced while working with the public sector
23:45 Approaching the development of ‘as-a-service’ business models, and what are the common pitfalls to avoid?
35:10 What is Business ethics?
40:20 How to ensure that ethical considerations are integrated into the strategic decisions and innovations at organizations
51:12 Balancing the pursuit of growth and innovation with the need to maintain ethical standards, especially when facing competitive pressures
53:10 Influence of business ethics on long-term success and reputation in the B2B and technology sector
54:10 Advice for businesses why is business ethics important
56:55 Closing Remark from Burkard

About the guest

Burkard Schemmel

Senior Director, Head of Sales North Europe Continent A.P. Moller - Maersk

Burkard Schemmel is a recognized leader in B2B commerce and technology ecosystems. As an entrepreneur and corporate leader, he has founded multiple companies and led diverse teams in global organizations. Known for his thought leadership in Corporate Strategy, B2B Commerce, and Business Ethics, Burkard has influenced the careers of hundreds of professionals and published several books on these topics.

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