the Executives · A Dialogue with Majid
Nadine Fraiss: Founder @ NUATRIS & CEO @ Lilox
With Nadine Fraiss
About this episode
In this insightful podcast episode, we sit down with Nadine Fraiss, an expert in digital strategy and B2B marketing, and the founder and CEO of Lilox and NUATRIS. Nadine shares her remarkable journey within the tech and wellness industries, offering valuable insights and inspiration for aspiring entrepreneurs and tech enthusiasts.
The discussion centers on “Empowering Women in Tech: A Journey in Health and Wellness Innovation.” Nadine begins by introducing herself and then delves into the meaning behind NUATRIS and who can benefit from its products, using the example of vitamin D deficiency to illustrate its application. She explains how NUATRIS differentiates itself in a competitive market and shares her perspective on the realities of working from a home office.
The conversation then shifts to the unique challenges faced by women in the tech and wellness sectors, as well as a comparison of risks between being employed and self-employed. Nadine highlights the crucial role of technology in NUATRIS’s product development and discusses significant milestones and success stories, emphasizing the importance of celebrating these achievements.
She outlines tailored marketing strategies for the wellness sector, including an understanding of influencer marketing and user-generated content (UGC). Nadine also touches upon ensuring quality and efficacy in supplements. She offers advice for professionals aiming to make a societal impact and provides a glimpse into upcoming projects and expansions for NUATRIS. The episode explores how to stay ahead in the evolving fields of wellness and technology, and how to effectively utilize tools like ChatGPT and Midjourney. Nadine shares her vision for the future of NUATRIS and describes a typical day in the life of an entrepreneur.
Nadine Fraiss is a highly experienced digital strategy and B2B marketing professional with over a decade in the industry. She leads Lilox, a company that enhances businesses’ online presence and automates customer acquisition, and NUATRIS, a venture focused on well-being and energy. Her extensive career includes key roles such as Key Account Manager at Kirchner & Partner Kreativagentur and Head of Marketing at organizations like Hypo Tirol Bank AG and ONE HIRING.
Episode chapters
- 00:25 Nadine’s Introduction
- 01:45 What is the meaning of NUATRIS?
- 03:50 Who can order from NUATRIS?
- 04:35 The example of vitamin D deficiency
- 09:32 Differentiating NUATRIS in a crowded market
- 13:45 The reality of home office
- 17:35 Unique challenges faced by women in tech and wellness
- 20:27 Risk comparison between being employed and being self-employed
- 23:40 The role of technology in NUATRIS' product development
- 27:45 Significant milestones and success stories
- 30:14 Celebrating milestones
- 30:33 Tailored marketing strategies for the wellness sector
- 34:00 Understanding influencer marketing and UGC content
- 37:07 Ensuring quality and efficacy in supplements
- 40:06 Advice for professionals aspiring to impact the society
- 42:11 Upcoming projects and expansions for NUATRIS
- 43:30 Staying ahead in the evolving field of wellness and technology
- 45:51 How to use tools like chatGPT, mid-journey, etc?
- 48:00 Nadine's vision for the future of NUATRIS
- 49:38 A day of an entrepreneur
- 51:20 Closing remark from Nadine
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