the Executives · A Dialogue with Majid

Monica Zaldivar, Head of Marketing @ Sprinque

With Monica Zaldivar

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About this episode

In this episode, Monica Zaldivar, a fintech marketing expert, shares her unique journey from full-time traveler to leading marketing at Sprinque, a B2B payments and lending platform that enables merchants to offer “Pay by Invoice” services for cross-border transactions.

Monica discusses what drew her to marketing, how her role has evolved, and her innovative approach to remote marketing management. She addresses common marketing challenges in the dynamic fintech sector and explains how her travel experiences have influenced her marketing strategies.

The conversation highlights a successful campaign she led, emphasizing the balance between creativity and data-driven decision-making. Monica also covers the vital role of community management and shares her insights on AI’s growing influence in marketing’s future, concluding with valuable advice for aspiring marketing professionals in the digital fintech landscape.

Episode chapters

00:10 Introduction and Topic of Discussion
00:53 Monica Zaldivar Introduction
02:47 What inspired Monica to pursue a career in marketing?
05:26 Monica's evolving marketing role @ Sprinque
07:30 What is Sprinque?
12:55 Monica's innovative remote marketing management
24:15 Multiple industry experience benefits?
26:16 Common challenges in marketing
36:50 Full-time marketer and traveler
40:05 Influence of travel on marketing approach
43:50 Successful marketing campaign
46:10 Balance between creativity and data-driven decision-making
48:50 Role of community management in marketing
52:10 The role of AI in marketing
01:00:10 Advice for someone pursuing marketing as a career
01:02:00 Concluding remarks

About the guest

Monica Zaldivar

Head of Marketing @ Sprinque

Monica Zaldivar is a dynamic marketing leader with over a decade of experience in both B2B and B2C sectors, spanning marketplaces, web platforms, and app-based startups and scale-ups. Currently serving as the Head of Marketing at Sprinque, Monica brings a unique blend of strategic insight and creative energy to the fast-paced world of fintech. Her career journey is anything but conventional. From being a full-time traveler to leading high-performing marketing teams remotely, Monica has redefined what it means to adapt and lead in a digital-first environment. She is passionate about building and growing marketing teams, executing impactful digital campaigns, and shaping brand narratives that resonate globally. Monica’s expertise lies in integrating creativity with data-driven decision-making, and she has a keen focus on community management, AI integration in marketing, and innovation through diverse industry experience. Her story is one of agility, leadership, and relentless curiosity, qualities that continue to set her apart in the evolving marketing landscape.

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