the Executives · A Dialogue with Majid

Brunno Serrano, Business Intelligence Product Manager @ New Work SE

With Brunno Serrano

About this episode

In “The Executives: A Dialogue with Majid,” host Majid speaks with Bruno Serrano, a Business Intelligence Product Manager at NEW WORK SE. The episode, “Diving Deep into Engineering: From Scuba Adventures to Shaping the Future of Business Intelligence,” explores Bruno’s unique journey from scuba diving to business intelligence. Bruno draws compelling parallels between underwater exploration and engineering, discussing how the precision and preparation required in diving translates to data-driven decision-making in business.

The conversation covers the nuances of data-driven versus data-informed decisions, Bruno’s career transition into business intelligence, and how product management balances engineering, product, and business priorities. The episode concludes with insights on entering the business intelligence field, the tools used by BI Product Managers, and the future of business intelligence with AI integration.

Episode chapters

  1. 00:31 Introduction
  2. 01:06 Bruno Serrano Introduction
  3. 02:13 Bruno's Earliest Memories of Scuba Diving and what drew him to the ocean's depths.
  4. 04:18 How did you move to Engineering?
  5. 06:50 How does depth work in Scuba diving?
  6. 08:44 Unexpected similarities between Scuba Diving and Business Intelligence
  7. 13:47 Data-Driven or Data-Informed Decisions?
  8. 15: 35 Connecting the dots between Scuba Diving
  9. 17:38 How does communication work under the water?
  10. 20:30 How did you transition from Scuba Diving to Business Intelligence and Product Management?
  11. 23:50 Initial Challenges in Career during the Transition
  12. 27:13 How should Product Management Balance between Engineering, Product, and Business?
  13. 30:50 Precision of Scuba Diving in the World of Business Intelligence
  14. 35:10 How to Prepare for the Unknown Element or Unforeseen Circumstances?
  15. 41:43 Scuba diving and Business have more in common
  16. 42:43 How can someone join the world of Business Intelligence?
  17. 46:52 How do the tools of a Business Intelligence Product Manager differ from a Product Manager?
  18. 50:37 What is the future of Business Intelligence, with the evolving tools that utilize AI?
  19. 54:30 Conclusion